Best Black Friday Mattress Deals: Buyer’s Guide

With three months left until Black Friday, it’s time to prepare your shopping list. This long weekend provides the perfect opportunity to shop as retailers discount products dramatically, including mattresses (both in-store and online). If you are looking for a new bed, our Black Friday mattress sale guide will help.

In this guide, we highlight a few of this year’s standout Black Friday mattress deals. We also share our seven important tips for finding the best mattress, so you can enjoy a good night’s sleep at an affordable price.

Best Black Friday Mattress Deals

Name Highlights Price for a queen
Amerisleep AS3 Best overall mattress $1399
Amerisleep AS5 Hybrid Best hybrid mattress $1679
Zoma Mattress Best cooling memory foam mattress $699
Zoma Hybrid Best mattress for side sleepers $999
Vaya Mattress Best budget-friendly mattress $599
Vaya Hybrid Best budget-friendly hybrid $699

Below you will find our five favorite mattress deals for Black Friday 2020. These brands offer free shipping to all 48 states in the US, as well as risk-free sleep trials. All of these mattresses are made with CertiPur-US® certified foams, meaning they do not contain toxic chemicals such as phthalates, formaldehyde, and ozone-depleters.

Amerisleep AS3

Amerisleep AS3 memory foam mattressDeal: 30 percent off + free pillows, up to $1500 off adjustable bed bundles

Sale Price of a Queen: $1399.30

Amerisleep’s best-selling AS3 strikes a perfect balance between firm and soft. The medium feel appeals to side, back, and combination sleepers.

The Amerisleep AS3 is engineered with attention to detail, starting with a soft and breathable cover to wick away moisture. This gives the mattress an airy feeling so you always sleep cool and comfortable.

The 12-inch mattress contains 3 inches of eco-friendly Bio-Pur®, 2 inches of Affinity with HIVE®, and 7 inches of Bio-Core® layer.

Beneath a soft stretchy cover is the comfort layer, Bio-Pur®. This foam is made by substituting a certain amount of petroleum-based products with natural plant oils. This makes Bio-Pur® more breathable than traditional memory foam, helping you sleep cool.

Beneath the Bio-Pur® is the transition foam, called the Affinity layer with HIVE® technology (Harnessing Intelligent Ventilation & Energy). This layer comprises hundreds of hexagon-shaped cut-outs grouped into targeted comfort zones. The cut-outs provide firmer support to your head, back, and feet while cushioning your shoulders and hips.

The base layer is 7 inches of Bio-Core®, a sturdy polyurethane foam layer that prevents sagging and enhances the mattress’s overall durability.

Amerisleep offers a 20-year warranty on their mattresses, which covers sags greater than 0.75 inches as well as manufacturing defects. Add to this their risk-free 100-night sleep trial and the 30 percent discount, and you have a high-quality mattress for a good value. The AS3 is available in seven standard sizes, including the split king size.

Amerisleep is also offering a 30 percent discount on all accessories, such as sheets, protectors, and pillows. Plus, you can save up to $1500 when you buy a mattress with an adjustable bed base.

Amerisleep AS5 Hybrid

as5Deal: 30 percent off + free pillows, up to $1500 off adjustable bed packages

Sale Price of a Queen: $1679.30

The AS5 Hybrid is Amerisleep’s softest hybrid, and one of the most luxurious beds on our list for a great price. It combines memory foam’s responsive cushioning with the bounce of innerspring coils.

The AS5 Hybrid is covered with a soft and breathable fabric to promote airflow and wick away moisture.  The top comfort layer is the eco-friendly Bio-Pur® foam, engineered to conform to your body, relieving pressure points and alleviating pain. This plant-based foam has an open-cell construction to prevent heat build-up, and because the foam is plant-based, it won’t off-gas like other foams.

The second layer is Active Flex, a soft but responsive foam that keeps you from sinking down too far, potentially leading to back pain. Thanks to the Active Flex, the AS5 Hybrid can be both soft and incredibly supportive.

The third layer consists of 8-inch thick pocketed coils. Each coil is wrapped in fabric to minimize motion transfer and prevent the softer layers above it from sagging. Air can easily move through the coil layer as well, meaning this mattress won’t trap heat. The pocket coil layer is divided into three comfort zones: above the shoulder, back, and beneath the hips. This means you can receive targeted support while you sleep, even if you change positions. Stiff foams border the bed’s perimeter, making it easy to get in and out of bed.

The base layer is 1-inch thick base foam. It acts as a shock absorber to the coil layer and improves the bed’s durability. Amerisleep offers a 20-year warranty covering defects and sags greater than 0.75 inches. It also includes a risk-free 100-night sleep trial.

With 30 percent off and free pillows, the AS5 Hybrid is a steal for those who prefer soft beds with a bouncy feel. If you want to try the AS5 Hybrid with one of Amerisleep’s adjustable bases, you can save up to $1500 with their adjustable bed package.

Zoma Mattress

zoma sports mattress is one of the best mattress of 2020Deal: $150 off

Sale Price of a Queen: $699

The Zoma Mattress is a gel memory foam mattress with a medium feel. The Zoma was designed with athletes in mind, but it’s a wonderful mattress for anyone with an active lifestyle or even someone with a job that keeps them on their feet all day. The Zoma was built to promote recovery and restorative sleep.

First, under a breathable cover sits the comfort layer, known as Triangulex™. The name refers to the triangular cutouts in the foam that form a 3-zone support system. Triangles are grouped together at the head and feet to provide pressure relief for the most sensitive areas.

The transition layer, Reactiv™, has a latex-like feel that responds easily and quickly to movement, minimizing motion transfer and that all-too-familiar “stuck” feeling. Reactiv™

The last layer is Support+, a firm foam base that reinforces the upper layers and deters sags or soft spots from forming.

The Zoma Mattress is backed by a 10-year warranty and comes with a risk-free 100-night sleep trial. If the mattress does not suit your sleep needs, you can return it for a full refund within the trial period.

At $150 off, you can experience a full night of sleep for a great bargain.

Zoma Hybrid

Zoma HybridDeal: $150 off

Sale Price of a Queen: $999

The Zoma Hybrid is an excellent choice for hot sleepers because the coil layer circulates airflow within the mattress, helping you stay cool. This 11-inch medium mattress consists of four layers wrapped in a well-ventilated synthetic blend cover.

The top comfort layer and the transition layer are the same as the all-foam Zoma Mattress: 2 inches of Triangulex™  gel memory foam technology and 2 inches of Reactiv™.

The third layer is made with 6-inch tall pocketed coils; each coil is individually wrapped in fabric to reduce motion transfer. The pocket of fabric also prevents the squeaking noise common to innerspring mattresses.

For added edge support, the mattress has a rigid foam around its perimeter, making it easy to get in and out of bed.

The thick, sturdy base foam at the bottom keeps the mattress surface even and free of sags, even after years of use.

The Zoma Hybrid is a perfect option for those who need the pressure relief of foam but want the responsiveness of coils.

Like the Zoma Mattress, the Zoma Hybrid also includes a 10-year warranty covering defects and sags. Zoma also offers a risk-free 100-night sleep trial so you can try out the mattress at home without the pressure of pushy salespeople.

This year, take advantage of Zoma’s Black Friday deal for $150 off, and you can sleep cool through the night.

Vaya Mattress

vaya mattressDeal: $300 off

Sale Price of a Queen: $599

The Vaya Mattress is a budget-friendly mattress with a medium feel. This 12-inch mattress contains 3 inches of breathable Vaya Foam, supported by 9 inches of polyurethane foam base layer.

The 3-inch thick Vaya Foam conforms to your body without trapping heat like traditional memory foam. This responsive foam ensures you won’t feel stuck in the mattress.

The base layer offers firm support, promoting spinal alignment. This sturdy layer also prevents sagging, making the mattress durable and long-lasting.

The Vaya Mattress includes a 10-year warranty and a risk-free 100-night sleep trial. The Black Friday deal of $300 off, is hard to resist, as it makes this quality bed even more affordable.

Vaya Hybrid

Deal: $300 off

Sale Price of a Queen: $699

In addition to their all-foam mattress, Vaya also makes a hybrid model. Like their original bed, the Vaya Hybrid has a plush comfort layer with a slight bounce to keep the hips and shoulders lifted and the spine neutral.

Instead of a foam base, this hybrid has a foundation made of pocketed spring coils. Each coil is triple wrapped in a lightweight material for added comfort and pressure relief.

Since these coils are designed to move independently of one another, they provide accurate contouring and even weight distribution. The combination of foam and spring coils provide sleepers with pressure-free support without any uncomfortable sinking.

The Vaya Hybrid is available for $300 off this Black Friday. This discount includes their 100-night sleep trial and 10-year warranty.

Seven Tips to Find the Best Black Friday Deals

Even though Black Friday offers big savings, it’s still important to do a little research to ensure you bring home the best mattress. Follow these steps to get a good deal on your new bed.

1. Start Looking Early

Black Friday mattress sales will begin on or around November 27 this year, the day after Thanksgiving. However, many retailers begin releasing or leaking their deals up to two weeks before Thanksgiving.

Don’t wait until Black Friday to start looking for a new mattress, as this will not give you enough time to research. You may feel pressure to buy when you see so many deals. If you know you’ll be in the market for a new mattress, start testing out beds by visiting mattress stores and researching mattresses online.

2. Make a Wish List

Make a list of the things you want in your next mattress based on your testing and past experiences. What firmness range feels most comfortable? Is there a specific material or brand that stands out to you? Any other concerns such as motion transfer or allergies? What budget are you comfortable with?

Also, determine your bed’s size and whether you need new box springs, foundations, adjustable bases, pillows, or other items.

3. Do Your Research

Make note of the store, brand, model, and price that appeals to you. Research the core specifications of each bed and write them down—this will be helpful when you compare the mattresses. Ask yourself the following questions:

  • What is each layer in the bed made of and how thick is each layer?
  • What is the firmness level of the bed?
  • If you’re concerned about low VOC emissions, is the foam certified by CertiPUR-US?
  • What is the warranty period and coverage?
  • Does the bed include a sleep trial? If not, does it have a return policy?

4. Look for Great Value—Not Just Deals

When you start narrowing down your search, focus on the value the bed represents at the sale price and not the markdown or discount being advertised. One company’s sale might be another’s regular price.

Manufacturers often inflate the retail price to advertise 50 percent to 75 percent off sales. Don’t fall for this marketing tactic. Instead, compare the bed to others in the same price range, and pay attention to differences in warranties, certifications, or sleep technologies such as zoned support or cooling foams.

5. Read Reviews

Always read online mattress reviews by verified buyers. These owner comments and experiences can offer insight into comfort, durability, service, and other pros and cons. No mattress will be perfect for every individual in terms of comfort, but consistent trends complaining about durability, customer service, or other issues could be worth noting.

6. Read the Fine Print

Lastly, always read the fine print of the sale and the warranties, sleep trials, and return policies before taking the plunge. Some Black Friday mattress deals may be in the form of mail-in rebates or may have other specific requirements. Get the lowdown or you may be stuck with a deal you didn’t plan on. Rebates can sometimes take weeks or months to redeem.

Read through all the details in the returns and warranties section so you won’t have any surprises later on. Some warranties cover nearly everything for the entire term, others may be prorated for part of the term. Find out what is covered and for how long.


What is the best month to buy a mattress?

November is one of the best months to buy a new mattress, thanks to Black Friday and Cyber Monday deals. During this season, manufacturers may offer discounts on some mattress accessories as well. Apart from November, May is a good month because manufacturers are trying to clear out their existing stock to make room for newer models.

How do you know when you need to replace your mattress?

If you’re waking up with back or neck pain, numbness, and joint aches that get better through the day, then it may be time to replace your mattress. Frequent tossing and turning in bed can also be a sign your mattress has lost support.

What is the lifespan of a mattress?

This depends on the type of mattress. Innerspring mattresses may last 5 to 7 years, depending on the strength of the coils used to make them, while hybrid and memory foam mattresses can last 8 to 10 years. All-natural latex foam mattresses may last as long as 12-15 years.

What type of mattress works best with an adjustable bed?

Generally, memory foam and latex mattresses are more flexible so they work best with adjustable beds. Innerspring and hybrid mattresses include a coil layer at the base, which may get damaged if bent. Before buying any mattress, check with the manufacturer if it’s compatible with an adjustable base.

How much should I expect to spend on a new mattress?

This depends entirely on the mattress type and the brand, but on average, a queen size bed is between $1000-$1200. The price will go up if the brand is more recognizable, and if the mattress contains cooling gel foams, zoned coils, and so on. Note that softer mattresses are always more expensive than firmer mattresses simply because they contain more material.


Our recommendation for the best deal of the season is the 30 percent discount on Amerisleep AS3 or any of Amerisleep’s other mattress models. This offer allows you to save a lot of money on a high-quality, e. However, it may be too early to make up your mind yet so keep checking on the various Black Friday deals as you near Thanksgiving.

2 thoughts on “Best Black Friday Mattress Deals: Buyer’s Guide”

  1. Need technical support for my adjustable, memory, mattress. I live in Scottsdale Az. My owner manual is missing. Thank you

    1. Hello,

      If you know the manufacturer of your adjustable base, contacting them first will be your best bet. Depending on the type of problem you are having, unplugging and resetting the bases/remote controls can also be a helpful troubleshooting step!

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